The Role of the War Metaphor in Creating the Image of the «Other» as a Representation of the Political Conflict between England and Celtic Regions

Abstract

This paper researches how the war metaphor structures the media discourse concerning the political conflict between England and the Celtic regions. This investigation aims at combining historical, cognitive approaches, and Critical Discourse Analysis to single out destructive strategies employed by various British and American newspapers and journals between 1995 and 2006 to represent the struggle for dominance in war rhetoric terms. The paper also draws a diachronic historical and linguistic parallel between the images of the «ancient Celt» and the way modern Celts are represented in the British mass media discourse.